Rhetoric! Ah!

So I was looking online for a good example of a rhetorical tool. One that struck me as really funny was a bumper sticker.
This sticker is a good example of rhetoric because it is an adertisement for a certain website, but it makes you want to visit it because on the side in huge letters it says GET HIGH. While the sticker is actually talking about climbing it has implications to other things as well. The statement Get High could refer to a substance high, but it can also refer to a happy high. When you are having so much fun, you can feel 'high on life', if you will. You feel like everything is going your way. Who wouldn't want to feel high? I think this is very much an appeal to pathos.